Top 5 Photo & Video Apps in Australia Q4 2024: Unified Platform Performance

In the fourth quarter of 2024, the top Photo and Video applications in Australia on a unified platform demonstrated varied performance trends across downloads, revenue, and active users. This data, sourced from Sensor Tower, provides insights into the app market dynamics.

YouTube consistently led the category with weekly revenue peaking at around $1.2M in mid-November. Download trends were relatively stable, with a notable increase to 32.7K in late December. Weekly active users remained robust, fluctuating around 16M throughout the quarter.

Snapchat saw its weekly revenue reach approximately $345K in early November. Downloads were on an upward trajectory, culminating in 44.6K in the week before Christmas. Active users hovered around 4.6M, maintaining a steady presence.

Canva: AI Photo & Video Editor experienced a gradual decline in weekly revenue, ending the quarter at roughly $114K. Downloads were strongest in late October, with 33.1K, while active users peaked in late November at over 500K.

CapCut - Video Editor showed a significant increase in both revenue and downloads towards the end of the quarter. Revenue rose to $162K, and downloads reached 74.1K by the end of December. Active users also increased, peaking at 1.47M.

Facetune: Video & Photo Editor maintained a modest revenue stream, with a peak of $107K in the week of Christmas. Downloads were stable, with a slight increase to 11.4K in early December. Active users saw a significant rise, concluding the quarter at 54.5K.

These trends highlight the dynamic nature of the app market in Australia, with varying performance across different metrics. For more detailed insights, visit Sensor Tower.